Now FREE to try with Try The Kit, experience the impressive hybrid power of Panasonic's Lumix S5D. A full-frame hybrid camera offering crisp video shooting and exceptional stills performance.

Fujifilm has just announced an exciting new camera to add to its impressive line up. The Fujifilm GFX100RF is a medium format camera in a compact, lightweight shell.

We're absolutely delighted to announce that we have won Best Rental Service Provider at the Photography News Awards 2024!

Canon's latest lens announcements indeed bring a fresh wave of excitement for photographers and videographers alike.

In a world of full frame and cropped cameras, Fujifilm delivers us huge sensors with their GFX cameras, and if it's a standard lens you're looking for, the Fujifilm GF 80mm F1.7 R WR is the one for you.

If it's a premium wide angle lens that you're looking for, you've found it in the Fujifilm XF18mm. Its 15-lens-element design produces exceptional detail and advanced resolution, and it's available to try free of charge via Try The Kit...

Looking for an incredible macro lens for your next project? The Lumix S 100mm F2.8 MACRO pairs brilliantly with Lumix S cameras, and considering the level of engineering that goes into this type of lens, and the fact macro lenses tend to be quite hefty, the S 100mm is lightweight and compact by comparison.

The Panasonic Lumix GH7 is the latest in a long line of fantastic cameras for content creators. Fully-featured but also lightweight, and offering an incredible wealth of lens options due to its micro four thirds sensor, the GH series has traditionally been a video camera, but the GH7 is great for stills too.