Canon's latest lens announcements indeed bring a fresh wave of excitement for photographers and videographers alike.

If it's a premium wide angle lens that you're looking for, you've found it in the Fujifilm XF18mm. Its 15-lens-element design produces exceptional detail and advanced resolution, and it's available to try free of charge via Try The Kit...

In a world of full frame and cropped cameras, Fujifilm delivers us huge sensors with their GFX cameras, and if it's a standard lens you're looking for, the Fujifilm GF 80mm F1.7 R WR is the one for you.

Looking for an incredible macro lens for your next project? The Lumix S 100mm F2.8 MACRO pairs brilliantly with Lumix S cameras, and considering the level of engineering that goes into this type of lens, and the fact macro lenses tend to be quite hefty, the S 100mm is lightweight and compact by comparison.

The Panasonic Lumix GH7 is the latest in a long line of fantastic cameras for content creators. Fully-featured but also lightweight, and offering an incredible wealth of lens options due to its micro four thirds sensor, the GH series has traditionally been a video camera, but the GH7 is great for stills too.

Step into the world of photography and video with Panasonic Lumix cameras and lenses, from the powerful, innovative S series to the feature-rich hybrid shooting of the GH range.

Explore Canon’s new RF 28-70mm F2.8 IS STM lens, offering a fast f/2.8 aperture, 5.5-stop image stabilization, and stunning image quality in a compact, travel-ready design. Perfect for portraits and low-light photography.

If a pocket-sized powerhouse is what you crave, look no further than the Panasonic Lumix S9. Cramming incredible specs into a tiny shell, this full frame masterpiece is all about shooting and sharing

With a whole host of equipment available to try from Fufjilm, whether your interests lie in the powerful X series ecosystem or the unparalleled resolution of the GF series.

Fujifilm's X series combines raw power with ergonomic beauty in a way that is unique to the brand. The latest gem in the range, the Fujifilm X-T5 is designed especially for photographers.

Canon Redefines Cinematic Filmmaking with the EOS C80 6K Full-Frame Camera

A look at the Test Drive service proudly operated by Try The Kit, with most recent models of camera and lens now available, there's never been a better time to book a trial.

Step into the world of photography and video with Panasonic Lumix cameras and lenses, from the powerful, innovative S series to the feature-rich hybrid shooting of the GH range.

With a whole host of equipment available to try from Fufjilm, whether your interests lie in the powerful X series ecosystem or the unparalleled resolution of the GF series.

A look at the Test Drive service proudly operated by Try The Kit, with most recent models of camera and lens now available, there's never been a better time to book a trial.

If it's a premium wide angle lens that you're looking for, you've found it in the Fujifilm XF18mm. Its 15-lens-element design produces exceptional detail and advanced resolution, and it's available to try free of charge via Try The Kit...

In a world of full frame and cropped cameras, Fujifilm delivers us huge sensors with their GFX cameras, and if it's a standard lens you're looking for, the Fujifilm GF 80mm F1.7 R WR is the one for you.

Looking for an incredible macro lens for your next project? The Lumix S 100mm F2.8 MACRO pairs brilliantly with Lumix S cameras, and considering the level of engineering that goes into this type of lens, and the fact macro lenses tend to be quite hefty, the S 100mm is lightweight and compact by comparison.

The Panasonic Lumix GH7 is the latest in a long line of fantastic cameras for content creators. Fully-featured but also lightweight, and offering an incredible wealth of lens options due to its micro four thirds sensor, the GH series has traditionally been a video camera, but the GH7 is great for stills too.

If a pocket-sized powerhouse is what you crave, look no further than the Panasonic Lumix S9. Cramming incredible specs into a tiny shell, this full frame masterpiece is all about shooting and sharing

Fujifilm's X series combines raw power with ergonomic beauty in a way that is unique to the brand. The latest gem in the range, the Fujifilm X-T5 is designed especially for photographers.