Fujifilm announces GFX100RF

Fujifilm has just announced an exciting new camera to add to its impressive line up. The Fujifilm GFX100RF is a medium format camera in a compact, lightweight shell. Offering all the power you have come to expect from the GFX series, but in a portable form factor for easy transport and comfortable hand-holding.

The FUJIFILM GFX100RF stands out as a pinnacle of modern photography, seamlessly integrating state-of-the-art technology with a timeless design. Its compact rangefinder-style body is not only aesthetically pleasing but also houses a formidable 102-megapixel GFX sensor. This sensor is notably larger than standard full-frame sensors, allowing it to deliver unparalleled image quality with exceptional resolution, vibrant color fidelity, and a broad dynamic range. The inclusion of the X-Processor 5 further elevates its performance, featuring AI-assisted subject tracking that ensures fast and accurate autofocus, so each image is precisely captured. Additionally, the camera supports 16-bit files and possesses a low base ISO of 80, which effectively minimizes noise and enhances detail in various lighting scenarios. Combining advanced features with intuitive controls, the GFX100RF is crafted for photographers who seek both high performance and convenience in capturing everyday moments.

The GFX100RF is an exceptional advancement in photography technology, seamlessly merging compactness with high performance. Weighing just 735 grams, it is the lightest model in the GFX System, making it an ideal choice for photographers seeking a dependable and portable everyday camera. Its classic rangefinder design is both visually appealing and practical, with precision-engineered aluminum dials and a high-resolution 5.76 million dot electronic viewfinder (EVF) for detailed image previews. The camera's resilience in diverse conditions is enhanced by its dust and weather resistance, further supported by an included lens hood and filter. The 35mm fixed lens, equivalent to a 28mm focal length on a full-frame camera, is perfect for capturing dynamic street scenes, expansive landscapes, and stunning architectural details. Additionally, the digital teleconverter increases its versatility, offering focal lengths of 36mm, 50mm, and 63mm. Creative opportunities are further expanded with a built-in neutral density (ND) filter that provides four stops of exposure reduction, enabling photographers to use wide apertures or slow shutter speeds even in bright lighting conditions.

The GFX100RF is a groundbreaking addition to the world of digital photography, blending cutting-edge technology with a nod to classic film heritage. Central to its innovation is the Aspect Ratio dial, which offers photographers the flexibility to switch between nine unique image formats instantly. This feature is a tribute to Fujifilm's storied history, incorporating formats like the 1:1 ratio from the FUJICA Six, the 4:3 ratio reminiscent of the GX680, and the wide 65:24 ratio from the TX-1, each evoking the feel of Fujifilm's iconic large format film cameras. Additionally, the GFX100RF captivates film photography enthusiasts with its 20 FUJIFILM Film Simulation modes, enabling users to achieve rich, film-like imagery directly from the camera. By seamlessly marrying the convenience of digital photography with the timeless charm of analogue aesthetics, the GFX100RF becomes an indispensable tool for photographers seeking versatility and artistic expression, whether they are seasoned professionals or passionate amateurs.

The Fujifilm GFX100RF will be available at Fujifilm Loan with Try The Kit very soon, so head to the product page and JOIN THE WAITING LIST FOR THE BLACK or SILVER models today, making sure you're the first to try this stunning camera as soon as it is available!