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Adding item to the basket... 12 September 2024
Motion News
Alex Parker
Thursday 12th September 2024: Canon Debuts RF 28-70mm F2.8 IS STM: A Portable Zoom Lens for Versatile Photography.
Canon has unveiled its latest addition to the RF lens lineup, the RF 28-70mm F2.8 IS STM, a fast-aperture zoom lens designed for photographers seeking a balance between creative versatility and portability. This new lens provides a flexible solution for capturing high-quality images while maintaining a compact, lightweight form factor, making it an excellent choice for photographers who are always on the move.
Engineered to excel in various photography genres—from portraits to street and travel—the RF 28-70mm F2.8 IS STM empowers users to create beautifully blurred backgrounds, highlighting subjects in any lighting condition. Thanks to its bright f/2.8 fixed aperture, photographers can take advantage of low-light settings, including fading evening light or dim indoor spaces, while maintaining sharpness and clarity.
The RF 28-70mm F2.8 IS STM integrates seamlessly with Canon’s EOS R System, utilizing the large RF mount and Canon’s advanced optical technology to produce high-quality images throughout its zoom range. The lens also features a robust optical image stabilization system, offering up to 5.5 stops of shake correction, which ensures steady, blur-free images even in challenging shooting conditions.
One of the standout features of the RF 28-70mm F2.8 IS STM is its impressive portability. Weighing just 490g and measuring 92.2mm in length when retracted, it’s one of the lightest zoom lenses in its class. Designed with travel photographers in mind, the compact size and lightweight design make it an excellent companion for Canon's compact full-frame EOS R cameras, like the EOS R8. This pairing provides an ideal, lightweight setup for photographers looking to capture high-quality images on the go.
This weather-resistant lens is also built for durability, making it suitable for use in various outdoor environments. Whether you’re shooting in bustling city streets, capturing landscapes while traveling, or creating striking portraits, the RF 28-70mm F2.8 IS STM is versatile enough to handle any situation.
Designed to provide ease of use, the RF 28-70mm F2.8 IS STM includes a Control/Focus ring that allows photographers to quickly adjust key settings like shutter speed, aperture, or ISO without interrupting their workflow. This ensures smooth shooting, enabling users to stay focused on capturing the perfect shot, whether they’re working on stills or video.
Incorporating Canon's renowned optical quality with the benefits of the RF mount, this lens provides photographers and videographers with an excellent tool to enhance their creative storytelling.
The Canon RF 28-70mm F2.8 IS STM is an exceptional choice for photographers who want to expand their creative options while maintaining a portable, easy-to-use lens. With its fast f/2.8 aperture, outstanding image stabilization, and travel-friendly design, this lens is perfect for capturing high-quality images and video in a variety of shooting scenarios.
